“In our first month using Facebook ads, we generated $28,000 in new revenue from the foundation inspection appointments they booked for us.”
Sergio Handal
Owner, Level Up Foundation Repair
Facebook & Instagram Ads Agency$15M+ in ads managedWe reach homeowners before they compare contractors.
For foundation repair, leveling, basement waterproofing, roofing and flooring companies. We run the ads, a real person calls every lead within five minutes, and every job is tracked back to the ad that produced it.
“In our first month using Facebook ads, we generated $28,000 in new revenue.”
Sergio HandalOwner, Level Up Foundation Repair
Trusted by contractors across the U.S.
Where the demand actually is
Every contractor in your market is bidding on the same small group of homeowners.
Only about 3% of homeowners are looking for a contractor right now. Google, LSA and every competitor fight over them, and the lowest quote wins. Facebook and Instagram reach that 3% too, plus the 37% who have noticed the problem but haven't typed anything yet. 40% of your market, before anyone else.
- 3% Searching right now Google, LSA & Facebook3% of homeowners: Searching right now. Collecting quotes today. Google, LSA and every competitor fight for this group. Facebook reaches them too. Google, LSA and Facebook reach this group.
- 7% Open to it, not searching yet Facebook & Instagram7% of homeowners: Open to it, not searching yet. Noticed the stain on the ceiling, the crack over the door, the worn floor. Would act if the right message found them. Facebook and Instagram reach this group.
- 30% Not thinking about it Facebook & Instagram30% of homeowners: Not thinking about it. Living with the problem: a roof past its age, a damp basement, peeling paint. Facebook and Instagram reach this group.
- 30% Think they're not interested30% of homeowners: Think they're not interested. No urgency yet. Future demand. Not a target today.
- 30% Certain they're not interested30% of homeowners: Certain they're not interested. Not a fit today. Not a target today.
Google Ads, every competitor fight for them
3%
Expensive, saturated, and already comparing quotes.
Facebook & Instagram
40%
Get in front of 40% of your market before anyone else.
Education-based marketing.
See what our clients say.
Owners, not marketing managers. Every quote below is about what changed on their calendar and their bank account.
“Roofing is feast or famine. Reaching homeowners before the storm-chasers meant our inspections were booked while everyone else was still printing flyers.”
Handal's Roofing
Owner
“After a storm everybody advertises. Their ads were running before the competition woke up, and their callers had already booked inspections by lunch. That week paid for the year.”
Hard Roof
Owner
“The first thing they did was chase estimates we'd sent months earlier and forgotten. Nine of those signed before a single new ad ran. Then the new leads started coming in on top.”
Royal Surface Restore
Owner
“We'd worked with two agencies that sent reports about clicks. This is the first one that tells me which ad produced which signed job. That's the only number I actually need.”
Floor Coverings International
Owner
“Our estimates were going quiet and we had no follow-up. Their team works every proposal until it's a yes or a no. Our close rate on estimates went up before our ad spend did.”
Texas Pride Painting
Owner
$15M in Meta ads taught us what actually makes the difference.
Not the targeting. Three things most agencies never do.
21×
more likely to qualify a lead when you call within 5 minutes instead of 30
Speed to lead.
Why it matters. A homeowner who just sent a form is still holding the phone. Thirty minutes later they're on to the next thing, or the next contractor. Only 7% of companies call back within five minutes.
What we do. Our callers work every lead on a timer: one minute, two, five, ten. A real person, not a bot, before the homeowner has moved on.
80%
of sales happen between the 5th and 12th contact
Follow-up.
Why it matters. Most reps give up after one call. The leads you paid for don't die, they get forgotten, and so do the estimates you already sent.
What we do. Every lead that doesn't book enters a 90-day sequence by call, text and email. Every estimate that goes quiet gets worked until it's a yes or a no.
Quality leads
the number one complaint we hear about Meta ads. We fix it inside the algorithm.
We train Meta's algorithm to find buyers, not browsers.
Why it matters. Most campaigns tell Meta a form fill is a win, so Meta finds form fillers. The algorithm delivers exactly what you optimize for.
What we do. Our proprietary AI scores every lead as it comes in and sends the outcomes that matter back to Meta: qualified, booked, signed. The algorithm learns from your calendar, not your clicks, and the leads get better every week the campaign runs.
Qualified appointments on your calendar in 30 days. Or you don't pay us.
We define "qualified" with you on the strategy call, in writing.
What we run for you
Facebook and Instagram first. Google to capture the rest. One team answering all of it.
Primary channel
Facebook & Instagram Ads
Video and image ads that reach homeowners the week they notice a problem, with an offer that makes sense for your trade: a free roof inspection, a foundation evaluation, an in-home flooring estimate. Retargeting keeps you in front of them until they book.
Google Ads
Capture the homeowners already searching, without overpaying for shared clicks.
Google Local Services Ads
The Google Guaranteed badge at the top of the page. Pay for real leads, not clicks.
Google Business Profile
Reviews, photos, categories and posts tuned so the map pack sends calls, not just views.
Response and follow-up team
Dedicated callers who reach every lead within five minutes, nurture sequences, appointment booking and unsold-proposal recovery.
Built for home-service contractors.
Same homeowners, same symptoms-before-search pattern, same follow-up problem. The offer and the script change by trade; the system doesn't.
-
Roofing
Storm and replacement leads before the door-knockers arrive.
-
Foundation repair
Homeowners who noticed the crack, before they collect three quotes.
See how it works → -
House leveling
Pier-and-beam and slab work across the Gulf South.
See how it works → -
Basement waterproofing
Spring-rain demand in the northern states, reached early.
See how it works → -
Painting
Exterior and interior estimates that don't go quiet.
-
Flooring
In-home estimates booked, not just showroom visits.
Questions contractors ask
Straight answers.
Do you work with my competitor in my market?
No. One contractor per trade per market. If your area is already taken for your trade, we'll tell you on the call.
What if I already run Google Ads or LSA?
Keep them. Google reaches the homeowners already searching. We add Facebook and Instagram to reach the ones who haven't, then run both with one scorecard so you see which produces signed jobs.
Aren't Facebook leads low quality?
They're earlier, not worse. A homeowner who just noticed a leak isn't calling three companies today. Those leads convert when someone calls within five minutes and follows up for 90 days. That's the part we run.
How fast is the first call?
Within five minutes, with a real person. Our callers work a timer: one minute, two, five, ten. Leads that don't answer enter a 90-day nurture sequence by call, text and email.
How does the guarantee work?
If we don't put qualified appointments on your calendar within your first 30 days, you don't pay us. We define "qualified" together on the strategy call and put it in writing.
What does the weekly scorecard show?
Leads received, leads contacted, average response time, appointments booked and completed, proposals sent, unsold estimates followed up, jobs signed, signed-job value and the marketing source of every job.
Is there a long contract?
We'll cover terms on the strategy call. The short version: we earn the next month by what the scorecard shows.
Stop competing only for the homeowners already searching.
Book a strategy call. We'll show you where the early demand is in your market and what it takes to turn it into signed jobs.